Business Plan For Lululemon Athletica Essay - 1170 Words

Business Plan Lululemon Athletica (Slogan or catchy phrase) The business plan is intended solely for informational purposes to assist you with a due-diligence investigation of this project. The information contained herein is believed to be reliable, but the management team makes no representations or warranties with respect to this information. The financial projects that are part of this plan represent estimates based on extensive research and on assumptions considered reasonable, but they are of course, not guaranteed. The contents of this plan are confidential and are not to be reproduced without express written consent. Proposed By: Chelsea Anhorn Erin Kampen Lyndon Lipinski Bryce Lipinski 500 University Ave W Minot ND 58707 701.858.3000 TABLE OF CONTENTS EXECUTIVE SUMMARY Page 1 Company History Product Description Marketing and Sales Development Operations Management Goals and Strategies Financial Summary COMPANY HISTORY Page ### Country Profile Business Customs Product Preferences Buying Habits Prices Disposable Income Competitors Types of Retail Outlets Country’s Economic Profile Consumer Behavior Business Relationship with United States Restrictions for the Country Export and Import Prospects History and Current Statues Markets and Products Objectives PRODUCTShow MoreRelatedLULULEMON Ethical BehaviourSocial Responsibility1467 Words   |  6 Pagesï » ¿ETHICAL BEHAVIOUR AND SOCIAL RESPONSIBILITY lululemon athletica There are many ways to measure the success of a business. A financial analysis of lululemon athletica, a Vancouver-based company, would show that it is valued at more than $220 million. Would looking at an improved level of health in its community be another way to measure the success of this company? lululemon athletica founder Chip Wilson would welcome your investigation of the improved health and well-being of people in the communitiesRead MoreLululemon Athletica Analytic Essay1633 Words   |  7 PagesCase Analysis #1 Problem Essay Lululemon Athletica Inc Samuel Ellison Presented for: Professor Kannangara Sunday, March 6th, 2016 BUSI4003 Introduction Lululemon Athletica Inc., founded in 1998 in Vancouver by Chip Wilson, is a company which designs and produces high-end yoga and technical athletic clothing. They have operated primarily in North America and Australia; their initial target customer was an educated woman who lives an active and healthy lifestyle. They opened their firstRead MoreQuestions On The Marketing Strategy1021 Words   |  5 PagesCritical Issues – Andrew Deihl (1) Luluemon Athletica Inc. has done well to get into the yoga market and maintain their leading role in the market. However, they have also struggled in a few key areas of their business model. These areas are important to for lululemon athletica inc. to address in order to improve their stand in the market. Marketing A major issue with Lululemon Athletica Inc. is their marketing strategy. Currently, they are following a marketing strategy similar to word-of-mouthRead MoreLululemon Athletica Inc. Case Analysis1506 Words   |  7 Pagespaper commences by defining the problems that were faced by Lululemon Athletica Inc in 2013. After, the author explores the causes of the issues that the company was experiencing and the effects that they had on Lululemon Athletica Inc. The next step is to look at ways in which the issues could have been addressed both for the short-term and long-term. When all is said and done, the audience will fully appreciate why â€Å"Lululemon Athletica Inc should revert to its fundamentals – that is, to concentrateRead MoreLululemon Case Study1306 Words   |  6 PagesAssignment 1 Case Study Lululemon 1. Considering the five forces of competition and how they direct the profit potential for a given industry, discuss how the forces help explain Lululemon’s performance. 2. The resource-based model assumes that each organization is a collection of resources and capabilities, which provide the basis for a firm‘s strategy and its primary source of above-average returns. Use this this model to outline Lululemon‘s core competencies and how their capabilitiesRead MoreLululemon Case Essay examples8018 Words   |  33 PagesConfirming Pages CASE 6 lululemon athletica, Inc. Arthur A. Thompson The University of Alabama I n early 2012, investor interest in lululemon athletica— a designer and retailer of high-end, yoga-inspired athletic apparel under the lululemon athletica and ivivva athletica brand names—was surging. Over the past 30 months, growing numbers of female shoppers were patronizing the company’s stores to pay premium prices for lululemon-branded items that offered performance, fit, and comfort and wereRead MoreThe Problem Of Defective Yoga Pants1297 Words   |  6 Pagesthe problem of defective yoga pants products, corporate corruption, and the growing media conflict of â€Å"weigh shaming† in the sizes-2-12 limits on Lululemon yoga pants. Lululemon has seen a fall in the price of stock market shares due to these major defects of yoga pants products and corporate unethical decision making processes. The Problem: Lululemon has a growing reputation for making defective yoga pants (due to sheerness and â€Å"see-through†), which has made it necessary tore call these productsRead MoreLululemon Case Study1609 Words   |  7 PagesCase Study- lululemon Ethics and Social Responsibility Executive Summary Founded in 1998, lululemon has become an extremely successful company. Over the last 12 years of operation, its mission is to improve health, make a difference in all the communities it is located in, and provide guests with quality products to help them live healthy lives. Currently, lululemon still strives to make a difference in each community through the Community Legacies Program. Plans for expansion are also in effectRead MoreSystems Theory : A Business Analysis Essay1352 Words   |  6 PagesSystems Theory: A Business Analysis of Lululemon Athletica Inc. Introduction: This business analysis will define the various problems related to the manufacture of the Luon Pants made by Lululemon Atheltica Inc. The Luon product was pulled because of a higher ration of sheerness, which made the pants. Lululemon Inc. has also been negligent with handling customer service at local retail outlets. A More so, the corporate leadership at Lululemon Inc. has been negligent in acknowledging heavier weightRead MoreLululemon Case Analysis Essay4336 Words   |  18 Pagesï » ¿ Lululemon Athletica, Inc. Created by: Kelsey Davis GBA 490-901 March 21, 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are

Summary Of The Dragon - 1400 Words

The dragon took two more steps, and with each step, he snorted a short burst of flames out of both sides of his nose. Hearing the crunching of the bushes and twigs under the dragons weight sent a cold chill run up Titus‘s back. His hand holding the wand began to shake ever-so-lightly, then his arm dropped to his side. Replanting his right foot in front of him, Titus again raised his arm pointing the wand at the green monster. The dragon paused. It looked as if he was taking a deep breath, getting ready to let out another burst of flames. Titus again aimed the wand at the dragons heart. In a loud and demanding voice, shouted, Stop! The dragon moved his large head up and down and then took another step forward. Titus’s hand had stopped shaking, but his mouth was dry, and he had a lump in his throat that will not go away. Taking a deep breath and with both eyes open, Titus looked at the dragon and sang out the words. â€Å"Oatmeal, Sauerkraut, Green Beans, And Cheese , Turn into a Butterfly and fly away please! Stopping the dragon sat back on his haunches. He put his small front feet next to his body, about where his waist would be. He cocked his head to one side and let out a funny noise. It sounded like he said, Saaaaaay - Whaaaaaat? Bending over to get on all four feet, the dragon started toward the boy, suddenly, there was a Poof, and a cloud of white and silver smoke. In the place of the dragon is a butterfly, a big green butterfly, but a butterflyShow MoreRelatedSummary Of The Dragons Of Inaction 1172 Words   |  5 PagesSummary of â€Å"The Dragons of Inaction† In the article, The Dragons of Inaction: Psychological Barriers That Limit Climate Change Mitigation and Adaption, Robert Gifford explores and elaborates upon the psychological mechanisms that impede proenvironmental behavior. Gifford introduces seven groups that encompass the 29 â€Å"dragons of inaction†. The seven groups include limited cognition, ideologies, social comparison, sunk costs, discredence, perceived risks, and limited behavior (Gifford, 2011). GiffordRead MoreBeowulf s Last Battle Of The Epic Hero954 Words   |  4 Pages Fifty years after killing the evil Grendel and his mother, the epic hero, Beowulf, faces his third and final monster, a dragon that has been attacking Geatland. But this last battle will be completely different than the ones before, and spells the end for our epic hero. !!!Beowulf s Last Battle Starting around line 2200 of the great epic poem __ Beowulf __, we have the entrance of the last of the monsters that Beowulf must overcome as part of the epic hero cycle. But this battle is unlikeRead MoreBeowulf, The Epic Hero1373 Words   |  6 Pagesmet a man whose hands were harder; His mind was flooded with fear- but nothing could take his talons and himself from that tight Hard grip.† (Beowulf. : A Summary in English Prose). Beowulf ends up ripping Grendel’s arm off and Grendel runs off eventually bleeding to death. Beowulf hangs Grendel’s arm up as a trophy(Beowulf. : A Summary in English Prose). The second major fight that considers Beowulf an epic hero is the battle with Grendel’s mother. Grendel’s mother came to Heorot to get revengeRead Morehe Plot of Eragon is that Galbatorix wanted to kill Eragon because he was the dragon rider. Eragon600 Words   |  3 Pageshe Plot of Eragon is that Galbatorix wanted to kill Eragon because he was the dragon rider. Eragon had to kill Galbatorix and his evil army because they are going around killing and destroying peoples homes. Eragon has to keep his Dragon and himself safe because if he die his Dragon will die and that will be the last of the Dragon riders. The setting of my story takes place around like 1350’s in a village leading into a forest. They travel through the forest and fight throughout the villagesRead MoreMeg Murry Should Be Granted Summary Judgment1685 Words   |  7 PagesMEG MURRY SHOULD BE GRANTED SUMMARY JUDGMENT BECAUSE THE DISCERNING OBSERVER TEST DEMONSTRATES THAT THERE ARE NO SUBSTANTIAL SIMILARITIES BETWEEN THE PROTECTIBLE ELEMENTS OF THE TWO BOOKS. A motion for summary judgment is granted when the similarities concern only non-copyrightable elements of an allegedly infringed work or when no reasonable trier of fact could find the works substantially similar. Boisson v. Banian, Ltd., 273 F.3d 273 (2d Cir. 2001); Castle Rock Entm t, Inc. v. Carol Publ g GrpRead MoreAnalysis Of Beowulf And The Three Battles 725 Words   |  3 Pagesbragged often and although battling certain enemies seemed grueling, he kept his confidence high and went forward. People saw him as a hero for he never gave up. Beowulf proves his heroism through the defeat of Grendel, Grendel s mother, and the dragon. The fight with Grendel shows both Beowulf s power and strength. Although anyone who ever fought Grendel wore armor and used weapons, Beowulf showed bravery by using absolutely nothing. Ultimately, he was characterized as the strongest man everRead MoreThe Downfall Of Roaring Dragon Hotel774 Words   |  4 Pages The Roaring Dragon Hotel Ravi Kolawar Sullivan University MGT 510 Executive Summary This case study describes the downfall of Roaring Dragon Hotel (RDH) when it handed over to Hotel International (HI), is a well known for its brand name and that failed to make the Roaring Dragon Hotel become a five star hotel due to lack of communication and some other reasons(Grainger, 2008). Failed to maintain good relationship with employees, customers Read MoreHuman Resources Organisational Development Case Study: Golden Dragon Group1427 Words   |  6 PagesExecutive Summary The report is based on the case study on the Golden Dragon Group. The Golden Dragon Group had a number of problems with the way things were run in the company. Since GDG is a traditional family owned business, it posed more issues to the company. Mr Wilson Lim, the next in line to take charge of the company wanted to make amendments to certain procedures and the ways things are done. The main aim of the report is to help GDG undergo the necessary changes in the best way possibleRead MoreAnalysis Of The Book Roaring Dragon Hotel 857 Words   |  4 Pages Roaring Dragon Hotel Keerthi Thatavarthy Sullivan University MGT 510 â€Æ' Executive Summary: This proposal provides the history of Roaring Dragon Hotel (RDH) and consequences faced by Hotel International Management and RDH employees to sustain in competitive business environment. It is one of the original three-star hotels in southwest China and a state owned enterprise (Grainger, 2008). Failure to recognize cultural normsRead MoreHow To Implement The Dragon Medical Voice Recognition System984 Words   |  4 Pagestranscriptionist has been requiring an increase in working hours when completing duties. As a result, overtime costs are now being incurred, satisfying the transcriptionist workload. As an administrative support tool, I would like to implement the Dragon Medical voice recognition software into our clinic, as a methodology to alleviate this situation. After extensive research on the available software, the captured data which was presented had been analyzed and interpreted, supporting the decision

How to tame a wild tounge free essay sample

In the essay, â€Å"How to Tame a wild Tongue,† Gloria Anzaldua the author, states the importance of maintaining one’s native tongue. She believes that people should speak whenever or however they please given that it does not harm anyone. Anzaldua does not want to escape her Mexican ways such as speaking Spanish. It is a vital part of her life because she communicates with her family members speaking a variety of Spanish dialects. Since she has no other way to show her Mexican ways, it is key that she speaks Spanish to maintain her Mexican pride. People take pride in the languages that they speak and its not right for others to tell them they are not allowed to express themselves in those foreign languages. On the other hand, it is important that to speak English in order to communicate with her classmates, teachers, and anyone around her. English is fast becoming the dominant means by which the world is able to communicate. We will write a custom essay sample on How to tame a wild tounge or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is being referred to as the global language as it is seen as a common means for interaction between different countries. This new phenomena can be seen in a positive light because the use of English as a common language brings efficiency and greater understanding. Nevertheless there some people who believe that this fact has changed and that now it is more important to learn Spanish and Mandarin than the English language. Anzaldua dealt with this issue on a consistent basis in her school life. Though she was not told to lose her Spanish ways, she felt that speaking English would not allow her to express herself. Especially in the American culture, it was necessary for her to learn English to communicate with her peers. Furthermore, the English language is the number one lingua franca no other comes close. At the moment about 1. 113 million people speak Chinese as their mother tongue, whereas about 372 million speak English. Following this criterion Chinese must be the world’s global tongue; and yet analysts considered English to be the global language of the century. Imagine if China’s economy takes flight in the coming few years, enabling the country to replace the United States as the greatest economical power, there would be a possibility that China could take over in the next couple decades. In fact, reports have shown that the number of Chinese learners is increasing dramatically. Chinese learners in Africa, for example, have increased to 8,000 in the year 2005. The Forum on China-Africa Cooperation published the statistic in a 2005 report. The report also says that â€Å"in Sudan alone, Chinese learners have amounted to 450, and many have come to China to learn on Chinese government scholarships, according to Peter Nyot Kok, Minister of Higher Education and Scientific Research of Sudan. † According to the U. S. Bureau of the Census, ten years ago about one in seven people in this country spoke a language other than English at home. Since then the proportion of immigrants in the population has grown and grown. Ever-wider swaths of Florida, California, and the Southwest are heavily Spanish speaking. Hispanic people make up 30 percent of the population of New York City, and a television station there that is affiliated with a Spanish-language network has been known to draw a larger daily audience than at least one of the citys English-language network affiliates. According to the census, from 1980 to 1990 the number of Spanish-speakers in the United States grew by 50 percent. Statistically, more people in the world speak Mandarin than English, but Mandarin is not spoken much outside Asia. A global language is a language spoken internationally. A global language is not only a majority people spoken, but also use in international organization or international event. It’s a well-known fact that there is huge demand for English speaking professionals in China who can facilitate international business. There is also acute demand for English teachers who can make the Chinese students better equipped for modern-day business and life. Chinese has more native speakers, however, it also has simplistic grammar, and it lacks articles, prepositions, verb conjugation and tense, singularity and plurality of nouns making it less effective than English at expressing complex meanings. It is also tonal, which limits the speakers use of tone for emotional and conceptual expression. Furthermore most Westerners find the Chinese writing system difficult to grasp. So from emerging trends, it seems evident that Chinese is not more popular than English as a global language. English is widespread largely due to the fact that it is used so heavily in television, film and music. Hollywoods global spread has contributed strongly to the international popularity of English. It is also the predominant language on the Internet. Web pages in other languages often tend to have an English translation. The British Empire and the dominant nature of American popular culture have contributed overall to the spread of English across the planet. Because of this many young Hispanics have favored adopting the English language into their culture. In South East Asia, as a result of English becoming a kind of global currency, there is a large turn towards acquiring language skills not in any language but most specifically in English. As the world becomes more â€Å"globalized† or as corners of the planet open up for trade relations with other countries and tourism booms, the need for English increases. Hotels, shops and schools have a desperate desire to sell their services and make a living. People’s ability to survive is strongly linked to their ability to communicate in English. Consequently native languages become redundant and even endangered. People focus on learning English over learning other languages and also in many cases need to use their individual languages to a lesser degree. In fact more Asians speak English than anyone else. One of them is that it facilitates the exchange of information from one part of the world the other with ease. It is through the existence of a global language like English that peace and trade has been enhanced between dissimilar countries. It has also facilitated the mobility of people both in their physical terms and also electronically. Sufficient statistics indicate that most trade is done electronically and this is greatly facilitated by English as a global language. Finally, there are economic advantages connected with a global language. Crystal claims that the â€Å"more a community is linguistically mixed; the less it can rely on individuals to ensure communication between different groups† (Crystal 2003:11). Consequently linguistically mixed communities, as well as the global community, are spending large sums of money on translations and interpretations in order to reach its citizens. A global language known and spoken by everybody would undoubtedly lower these costs, and the spared money could be used in other important areas instead, for example in humanitarian aid. In fact, during the last decades the need of interpretation and translation in international organizations has progressively has been decreasing thanks to the expansion of English. Many international organizations find it necessary that all people involved speak English, since the translation expenses would be too high. According to Crystal â€Å"half the budget of an international organization could easily get swallowed up in translation costs if there was a lack of a common language† (Crystal 2003: 12). Mutual intelligibility, great career opportunities and reduced administrative costs are some of the advantages a global language would give. We are in need of an international language for communication, politics, trade and security, but at the same time we are worried about language death, the advantages native speakers will have and all the disadvantages non-native speakers will face. English is growing, it is a strong language, and its future seems bright. My opinion is that if there will ever be an official international language English is the best option. It is a strong, well-developed language with millions of speakers. Even if a global language might be important, different languages are of importance for their culture and for the development of their native speakers. Anzaldua wants to maintain her heritage by speaking her language constantly. She is in fear that speaking English will lead to the death of her heritage, but the integration of her heritage with English will only allow her to have communication with more people around her. Languages make the world more interesting and more alive.

With No Direction Home Homeless Youth on the Road Essay Example

With No Direction Home: Homeless Youth on the Road Paper People who are homeless are not social inadequate. They are people without homes. -Sheila McKenzie Agency is the capacity for human beings to make choices and act in the world. Free will, according to Wisped Is putative ability of agents to make choices free from certain kinds of constraints. Do Finitenesss Informants have agency? I believe they do have agency, just because they do not have one specific place to call home, does not mean they are not capable of making choices and imposing those choices on the world. As stated in the quote about, Just because they are without a home does not mean they are social inadequate. The majority of these youth came from volatile home and family environments and made the choice to leave. Others were desperate for freedom. These young people were able to make the decision to leave home for the search of something better, but without the means to provide better for themselves they end up on the streets. As discussed in the text, adolescence is a time of emerging independence (p. 7), this is when kids are starting to take control of their life choices, so saying these kids have no agency is absurd. Chapter four of his text focuses heavily in on the homeless youth community and family. We will write a custom essay sample on With No Direction Home: Homeless Youth on the Road specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on With No Direction Home: Homeless Youth on the Road specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on With No Direction Home: Homeless Youth on the Road specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In order to survive, the street kids that are new to the streets must learn the ropes of life on the streets. The best way of doing that Is by socializing with the members of the community/family that are already familiar with the ways of survival. The new street kids become uncultured to the street life societys culture. They learn from other street kids how to survive and fit in the street kid community/family. The street kids bond on a personal level and become family mainly because of their shared traumatic experiences. Be that of volatile home environments or family lives, or other traumatic life experiences. Other street kids that left home in search of freedom and Independence bonded and became family because of their shared experiences In life, on the road and their Minimal pulling away from a dull existence (p. 37). The kids teach each other skills, like panhandling and train hopping, to take care of each other. Their relationships are much more intense than those relationships of a typical adolescent, but on the same hand they are also much shorter lived. The street kids also have a much larger social network due to their nomadic lifestyle. They often know several street kids where ever they may travel to. A benefit of this is having that sense of family when they arrive too new place. The street kid community operates as a family not only by uncalculating new street kids but by watching out for each other and providing help and support. They recognize that a family is a group of people who take care of each other, make sure each other is k and that everyone has food to eat. Because the street kid communicability is so close knit, they often know what is going on with one another even If they are on en toner sloe AT ten country. I nee Nell street Kilos out Tanat are struggling. I nee all communicate and know each other. The communication spreads quickly as well, if something happened to someone on the East Coast, the street kids on the West Coast would know about it in a few days much like news travels through a typical family. Some would question the validity of these relationships, but these fictive kinship take on the role of a family that these youths may not have ever known. In short, they have each others backs and in most cases, have been more like family than their real implies were. In some cases, these kids were tossed out of their homes, in which they were typically abused and neglected, so the kids on the street accepting them and taking care of them, may very well be the first time theyve had someone looking out for them. A lot of these kids come to the street looking for freedom; freedom from abuse, freedom from rejection, freedom from situations they could not handle or the freedom to do what they wanted to and when they wanted. A lot of them felt that leaving home and living on the streets was their only solution, and would allow them he freedom that they so desired. Living on the streets and traveling extensively like the street kids do, may be a coping mechanism for some of these kids. Living on the street is their way of dealing, or not dealing, with their lives at home. Whatever their reason may be, many of them left home in the search of something better or for adventure. They expect their life to be better and it some ways it may be better for them. They develop close relationships and fictive kinship with their street kid family and may finally receive the close relationships that they were lacking in their mom lives. There does not seem to be any division of labor by gender in the street kid community, mainly because they all do the same thing to survive panhandle, steal, sexual favors, steal, boost, and work odd Jobs mainly day labor or seasonal Jobs. In a community such as this, where most of the dont have the identification required to pick up any kind of real Job, there is no competition for Jobs and no separation of labor by gender. I dont feel there to be any kind of separate gender roles in this community at all, this community appears to be very egalitarian in social relations, such like the food-foraging societies. Some of the subsistence and livelihood strategies of the street kid community include: ways of finding food; how to find shelter; ways of making money; sexual favors; dealing drugs; stealing, boosting, and scams; getting a Job. In regards to finding food, the street kids have discovered and taken full advantage of the fact that Americans are a wasteful culture. They know that when they look in a trash can or a dumpster, the food isnt really going to bad, Just no longer wanted and therefore considered trash by the person who disposed of it. The street kids also will find hurt feedings, soup kitchens and take handouts. These characteristics very much remind me of food foraging societies granted the street kids are not hunting wild animals, but they are hunting and gathering food, from where ever they can find it. Like the foragers, the street kids are very mobile they usually are constantly moving. Another common, shared trait of a food foraging group and the street kids is small group size. Street kids do not travel in big groups most street kids travel alone or maybe with a few other kids. In regards to finding shelter, most street kids stay outdoors, In places Like parks, Deanna Dulling, or near analogs. Allowably, SKI would gather together in certain areas to sleep, much like the Net people and their co-sleeping/group sleeping habits. This can be considered an adaptation in the Western world, because co-sleeping allows the street kids to protect one another and perhaps allows for some sort of comfort and bonding time with one another. According to the book, the street kids typically do not stay at homeless shelters because they feel unsafe in them. One of the things I found the most interesting was n regards to squatting. This is where I see many of the normative and rules come in to play with the street kid community. According to the informants, you have to know someone to get into the squat, you have to know the people you bring back with you if you do have a room at the squat and if you dont follow the rules of the squat youre going to get tossed out. Because most of these street kids left home to break away from the rules of their parents, they avoid the squats and the rules of the squats. You would think that the kids would want to have a dry and warmer place to ATA in than sleep on the streets, but their dislike of authority and rules leaves them on the streets. I see the squats as an adaptation in this community mainly because, street kids dont like rules, but the kids that live in these squats realize that they need to have some order so they dont draw attention to the squat and lose their shelter. Subculture, according to the Havilland text, is a distinctive set of standards and behavior patterns by which a group within a larger society operates, while still sharing common standards with that larger society. Reading that definition, I would have to question if the street kid community is really a valid subculture, mainly because there arent a lot of standards that appear to be upheld in this community. These kids go where the wind blows them and Just do what it takes to survive. However, when I look at the definition on Wisped, In sociology, anthropology and cultural studies, a subculture is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong, I tend to believe that they are a valid subculture. Although they may not have many standards, they do have their own culture and behavioral patterns that are apparent to an outsider looking in. They take care of one another, they teach one another, the develop close bonds they do most of this in ways different then we would and I do believe that this makes them a valid subculture. Reticence Finniest, M. (2005). With no direction home: homeless youth on the road and in the streets. Belmont, CA: Headwords Pub Co. A. , W, E. , H, Walworth, D. (2007). Cultural anthropology: the human challenge. Belmont, CA: Headwords Pub Co.